K-Rauta is a DIY retail chain in Russia, Finland, Sweden and Norway. This image advertising campaign was based on the idea, that each home has its own face. It was reflected in visuals and slogan. Campaign includes outdoor advertising as well as print media.      BLSPB (c)
Art Directror Marina Zakharova                                                                                                                                                                                                                 Copywriter Anatoly Mirkes

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