K-Rauta is a DIY retail chain in Russia, Finland, Sweden and Norway. This image advertising campaign was based on the idea, that each home dreams to be beautiful like an every person. It was reflected in visuals and slogan. Campaign includes print media and outdoor.
BLSPB (c)
Art Directror Marina Zakharova
Copywriter Anatoly Mirkes
"Your bathroom dreams to be beautiful"
"Your garden dreams to be beautiful"
"Your home dreams to be beautiful"